Since working with Wolf Olins Global creating a new brand for BSi, re-shaping the quality assurance marks for the BSi Registered Firm identities, Ray has gone on to develop brand identity positioning for testing, inspection, certification and compliance businesses. This has included rationalising complex group structures as well as developing new identities for stand alone services in meat & livestock, milk quota, milk records, SaaS software, organics and more. 

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